Jessica Simpson declared she was 10 pounds away from her pre-pregnancy weight and debuted said weight loss on Katie Couric’s show yesterday. She may have well worn a beekeepers outfit and it would have been as revealing and sexy as what she wore. I get it, she didn’t lose much weight yet, but she gained a shitload so in the real world, it does take time. She is being paid $4m by Weight Watchers to do this campaign so I’m sure they are doing it in phases like Jenny Craig did with Valerie Bertinelli. She looks cute in the commercial, but no shots of her body…..yet.